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JustDial may launch its JD Cash service in April 2015

Online telephone
directory company JustDial is reportedly planning to launch of its JD Cash
service, which allows merchants to accept payments via its platform, in April
2015.

Online telephone
directory company JustDial is reportedly planning to launch of its JD Cash
service, which allows merchants to accept payments via its platform, in April
2015.

According to a
Medianama report, back in August last year, the company’s founder VSS Mani had
said that “There are lot of cases where people want to take micro payments or
even otherwise like pay, so you can order food from the restaurant, you want to
actually pay online.”

JD Cash will
allow users to use credit cards, debit cards or net-banking, or “just in case
you want to buy from something from a store which does not except online
payment, or you are buying it through JustDial, we can collect the payment from
you and then credit the vendor (using) the digital cash.”

 This, according to the company gives the
merchant the confidence to deliver the product to the customer. Note that there
are cases where customers refuse to accept cash on delivery goods, which
essentially means that the merchant incurs a cost for delivery.

The company is reportedly
considering a wallet as well, which will require a prepaid-payment instruments
(PPI) license, reports Medianama, and in the interim period it says it will
“manage with some of the existing people who have that license.”

Recently, Justdial
had launched
a marketplace
for selling electronics and white goods. The company is
aggregating information from neighborhood electronics shops, and selling mobile
phones, television sets, digital cameras, air conditioners, refrigerators, washing
machines, among others. In April last year, Justdial also entered the online
travel and ticketing space.

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