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JustDial launches video campaign with Big B as the brand ambassador

Local search service JustDial has launched a video
advertising campaign
that features Bollywood superstar Amitabh Bachchan as the
brand ambassador. According to Afaqs, the company is shelling out around Rs 20
crore on marketing this fiscal.

Local search service JustDial has launched a video
advertising campaign
that features Bollywood superstar Amitabh Bachchan as the
brand ambassador. According to Afaqs, the company is shelling out around Rs 20
crore on marketing this fiscal.

The campaign has been initially launched online as virals and will be promoted on television shortly. The campaign has been
created by Lowe Lintas, Mumbai. The campaign currently has four videos and the company will
soon be launching more.

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