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Joy Bhattacharjya appointed Chief Creative Officer of Ignitee Sports

Mumbai-based Ignitee Digital Solutions has appointed Joy Bhattacharjya as chief creative officer and head of Ignitee Sports, a newly created digital division that will focus on sports related business and projects.

Mumbai-based Ignitee Digital Solutions has appointed Joy Bhattacharjya as chief creative officer and head of Ignitee Sports, a newly created digital division that will focus on sports related business and projects. Ignitee Sports, in association with Dubai-based Crayons Communications, has launched Dubai Super Sixes as its first international corporate cricket format, starting from October 1, 2010.

Atul Hegde, CEO, Ignitee Digital Solutions, has said, “Ignitee Sports will focus on niche premium sports properties with both offline and online manifestations. Dubai Super Sixes, our first international corporate cricket format is slated to launch in three more countries spanning the Far East to the Middle East. The global online version of the game launches in early 2011.”

Dubai Super Sixes is going to be staged at Dubai Sports City. This corporate cricket tournament will feature 48 teams. The event will be held under the auspices of the Dubai Cricket Council and will also feature some of the biggest names in international cricket from India, Pakistan, Sri Lanka and South Africa playing alongside 48 corporate cricket teams from the region.

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