JourneyMart.com launches TV advertising campaign promoting its section Holiday Ideas

Travel information portal JourneyMart.com has launched its
television advertising campaign promoting ‘Holiday Ideas’, a property designed
to enable users to determine their perfect destination, based on various
criteria’s including one’s ‘Reason to travel’, ‘Season to travel’ as well as
travel time and duration. With this offering, JourneyMart answers few trends
and concerns in the online travel industry.

Travel information portal JourneyMart.com has launched its
television advertising campaign promoting ‘Holiday Ideas’, a property designed
to enable users to determine their perfect destination, based on various
criteria’s including one’s ‘Reason to travel’, ‘Season to travel’ as well as
travel time and duration. With this offering, JourneyMart answers few trends
and concerns in the online travel industry.

The campaign features three twenty second commercials, each
highlighting a particular Holiday Idea including Beach, Adventure and City
Getaways. Each commercial begins with a ‘Storyteller’, a fictional character
signifying JourneyMart, entering a crowded marketplace and setting up the
JourneyMart ‘Holiday Ideas’ box.

The Storyteller beings narrating his last holiday
experience, namely his last adventure, beach or getaway vacation. As he speaks,
a few faces in the crowd display their curiosity, identifying with his emotion.
Noticing this, the Storyteller reaches into the JourneyMart box of ‘Holiday
Ideas’ and hands them a prop signifying the type of holiday and on doing so is
greeted with sheer delight and excitement by the recipients. The commercials
end with a screen shot of various Holiday Ideas offered by JourneyMart and
reiterates the proposition – ‘Packed with Holiday Ideas’.

Varun Chadha, COO, JourneyMart, said “We have
innovatively responded to a travellers need for a credible and comprehensive
source in the travel planning and research stages. Not only does our search
give a name to your destination based on your preferences, but it also provides
you with holistic and invaluable information. It is this message that we have
reinforced via our television ad campaign, highlighting our expertise in travel
planning and Holiday Ideas.”