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Joost to allow users watch videos directly through a browser

Internet TV startup Joost, which offers TV shows and other forms of video over the web using peer-to-peer TV technology, is planning to allow its users watch the video directly through a web browser, instead of requiring them to download a special software, according to Portfolio.

Internet TV startup Joost, which offers TV shows and other forms of video over the web using peer-to-peer TV technology, is planning to allow its users watch the video directly through a web browser, instead of requiring them to download a special software, according to Portfolio.

Joost, which is founded by Niklas Zennström and Janus Friis who earlier founded Skype and Kazaa, has received $45 million in funding. Sequoia Capital, which backed Yahoo, Google and YouTube; Index Ventures, an early investor in Skype; Li Ka-shing, the Hong Kong tycoon; and CBS, the US media group, have all taken small minority stakes in the start-up.

The P2P TV technology on which Joost is based is a system in which the servers serve only a handful of users who in turn propagate the stream to more downstream users and so on. This moves the distribution costs from the channel owner to the user. The P2P TV technology is unlike streaming technology in which all users get the feed from the server. [Source: Wikipedia]

The Joost service is ad-supported, with advertising analogous to that shown on traditional TV. Currently, much of the content on Joost is restricted to users in US, due to international licensing arrangements. Joost began development in 2006 under the code name The Venice Project.

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