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Jobs, travel, matrimony among most popular search keywords in India: Yahoo

A study by Yahoo reveals that jobs, travel, matrimony, broadband providers and mobile phones were the most popular search keywords in India in the first half of 2010. The study further states that job portal Naukri.com ranked No. 1 followed by Monster.com and Monster Jobs in the most popular search keyword list.

A study by Yahoo reveals that jobs, travel, matrimony, broadband providers and mobile phones were the most popular search keywords in India in the first half of 2010. The study further states that job portal Naukri.com ranked No. 1 followed by Monster.com and Monster Jobs in the most popular search keyword list.

According to Yahoo, the Indian users took great interest in travel and tourism with ‘travel’ related search keywords also becoming popular, thanks to resurgence in the hospitality sector. Interestingly, there has been a significant shift in consumer behaviour pattern as people in India have also started relying on internet services to build relationships. Keyword trends clearly indicate that the first half of 2010 witnessed a considerable rise in ‘matrimony’ keyword search.

“With numerous users and insightful observations on consumers, Yahoo’s Search marketing service is a great marketing tool consisted of ‘scale’ and ‘science’. Through the precise and direct marketing approach, advertisers may find their potential consumers with the most interest in various products as consumers always search whatever they need online,” Yahoo has said.

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