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Jivox to help deliver interactive video ads across web, mobile, social media channels

Bangalore-based online video advertising company Jivox has unveiled a technology platform that would enable brand advertisers to deliver a single interactive video ad across web, mobile and social media channels, including iPhone, Android, Blackberry and iPad devices.

Naren Nachiappan, managing director, Jivox India, has said, “In addition to our support for smartphones and slate devices, we also support India’s most widely used mobile phone platform – the Nokia family of phones with in-app and pre-app ads.”

Bangalore-based online video advertising company Jivox has unveiled a technology platform that would enable brand advertisers to deliver a single interactive video ad across web, mobile and social media channels, including iPhone, Android, Blackberry and iPad devices.

Naren Nachiappan, managing director, Jivox India, has said, “In addition to our support for smartphones and slate devices, we also support India’s most widely used mobile phone platform – the Nokia family of phones with in-app and pre-app ads.”

According to Jivox, its technology automatically determines the device form factor (mobile or slate) and adapts the ad layout according to the physical form factor and capabilities (HTML5 or Flash), of the device. The Jivox ad serving technology also automatically re-sizes the ads based on the display window, while determining the optimal encoding to ensure seamless playback of the ad.

“Brand marketers are increasingly looking to reach audiences across a number of different platforms all while optimizing the viewer experience and understanding how viewers are engaging,” Diaz Nesamoney, CEO, Jivox, has said. “With our unique technology, we are making it easy to replicate the interactive web video ad experience across any device with a single creative process that delivers the same interactive features and engagement analytics.”

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