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Jivox to deliver Kerala Tourism’s video ad across its network in India, UK

Online video advertising company Jivox is working with Kerala Tourism via mConsult (the strategic marketing consultancy of Group M) to deliver Kerala Tourism’s ‘Your Moment is Waiting’ video advertisement across its video ad network in India and UK in an interactive format. According to Jivox, the campaign objective is to engage users with the brand communication.

Online video advertising company Jivox is working with Kerala Tourism via mConsult (the strategic marketing consultancy of Group M) to deliver Kerala Tourism’s ‘Your Moment is Waiting’ video advertisement across its video ad network in India and UK in an interactive format. According to Jivox, the campaign objective is to engage users with the brand communication.

“Kerala Tourism is very well respected brand globally, and one that we are proud to be associated with,” Naren Nachiappan, managing director, Jivox, has said. “The campaign will run on targeted premium news, travel and technology sites with an estimated reach of nearly 15 million viewers and is expected to generate a million views through the course of the campaign.”

“We have used our ad builder to enable several interaction points into the video ad, including the ability to ‘like’ on Facebook, watch the full length video on YouTube, share the ad via email, follow on Twitter, etc. With our analytics capabilities, we will be able to share very specific engagement statistics with Kerala Tourism throughout the course of the campaign, and continuously optimize both the media plan and the interactions,” Naren Nachiappan has added.

Sivasankar, director, Kerala Tourism, has said, “In Digital, videos consumption is increasing and Kerala Tourism’s new communication would work very well in video platform. Kerala Tourism wanted the consumer to have multiple interaction points like sharing the communication, following the brand in Facebook, Twitter and YouTube, which the Jivox platform provided. This ad seeks to leverage on the excitement created by the new Kerala Tourism Commercial ‘Your Moment is waiting’ which was premiered in the Saatchi Art Gallery, London.”

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