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Jivox to deliver interactive video advertisements on all websites of MMI Online

Online video advertising company Jivox has partnered with MMI Online, the online division of Jagran Prakashan Group, to deliver interactive online video advertisements including pre-rolls and video banners across all internet properties of Jagran group. According to the deal, Jivox will also be responsible for monetising properties like Videos.Jagran.com and Jagran.yahoo.com.

Online video advertising company Jivox has partnered with MMI Online, the online division of Jagran Prakashan Group, to deliver interactive online video advertisements including pre-rolls and video banners across all internet properties of Jagran group. According to the deal, Jivox will also be responsible for monetising properties like Videos.Jagran.com and Jagran.yahoo.com.

“Besides Videos.Jagran.com and Jagran.yahoo.com, other properties like OnlyMyHealth.com and JagranJunction.com are seeing the increase in terms of traffic on a daily basis. Jivox is the leading technology platform, when it comes to serving interactive video banner ads and pre-rolls with interactions. We as a partner will ensure that the video ads reach the right audience”, Arjun Yadav, head, product management, MMI Online has said.

“We have successfully run major campaigns for the telecom, BFSI and FMCG market sectors in the past on Jagran properties. The campaigns have delivered high levels of engagement and brand lift and have proven the effectiveness of the Jagran inventory and the Jivox video advertising platform” Naren Nachiappan, managing director, Jivox India added.

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