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Jivox raises $10.7 million from Opus Capital, Helion Venture

US-based online video ad company Jivox, which helps small businesses to create, target and deliver online video ads, has closed a $10.7 million Series A round of funding led by Opus Capital, an early-stage venture capital firm. Helion Venture Partners, an India-focused venture fund, also participated in the round, along with Jivox’s existing investors.

US-based online video ad company Jivox, which helps small businesses to create, target and deliver online video ads, has closed a $10.7 million Series A round of funding led by Opus Capital, an early-stage venture capital firm. Helion Venture Partners, an India-focused venture fund, also participated in the round, along with Jivox’s existing investors.

According to Jivox, the funds will be used to develop its online video advertising platform, as well as to expand the company’s sales and marketing efforts both in US and India. Jivox has already its offices in Bangalore and Delhi. Naren Nachiappan is managing director for Jivox India.

“Online video advertising is the fastest growing segment of digital online marketing, but the cost of creating and placing video ads threatened to keep this medium beyond the reach of most smaller and local businesses,” Diaz Nesamoney, founder and CEO, Jivox, has said. “Jivox makes it easy for both advertisers and publishers to begin taking advantage of online video advertising.”

“Jivox has built a solid base of advertisers and publishers in US as well as in India, where the rapid increase in internet penetration is further paving the way for innovative technology products and services such as Jivox’s,” Ashish Gupta, managing director, Helion Ventures, has said. “We look forward to working with Jivox as it accelerates its growth in this market.”

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