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Jivox expands operations in Dubai, South East Asia

by Satrajit Sen

Online video advertising company Jivox has expanded its operations in Dubai and South East Asia. The company started offering its services in these markets in January 2011 but is controlling the operations from India as of now. The company wants to test the performance in those markets in this quarter and would set up offices later. Jivox is headquartered at San Mateo in California, US with offices in Bangalore, New Delhi and Mumbai in India.

by Satrajit Sen

Online video advertising company Jivox has expanded its operations in Dubai and South East Asia. The company started offering its services in these markets in January 2011 but is controlling the operations from India as of now. The company wants to test the performance in those markets in this quarter and would set up offices later. Jivox is headquartered at San Mateo in California, US with offices in Bangalore, New Delhi and Mumbai in India.

Speaking to AlooTechie about the recent uptake of online video advertisements in India as well as new markets, Naren Nachiappan, MD, Jivox India, said, “Online videos as a form of content has grown universally and in video ads the rates are higher than a banner ad. Publishers now understand that and are more open to video. Advertisers, on the other hand, can now measure audience engagement with their video ads. Hence, the medium is growing and it was important for us to set our footprints in developing markets.” Nachiappan further said that Indian advertisers have to understand that TV ads won’t work for online because the engagement quotient misses from them.

When asked how offline companies have been adopting the online video advertising format in India, Naren Nachiappan said that amongst Jivox’s recently acquired clients, brands like Binani Cement and Asian Paints have come on board and have been experimenting different ways of brand building via online video ads. Nachiappan further said, “It is encouraging to see that companies from verticals other than online and technology are investing in online video advertisements in India. As the medium grows, we will see more such brands coming on board.”

Going forward, Naren Nachiappan said that Jivox wants to aggressively push its recently launched technology platform that enables brand advertisers to deliver a single interactive video ad across web, mobile and social media channels, including iPhone, Android, Blackberry and iPad devices. “Our intention is to expand the share of online video ads on the pie of marketers’ budget and hence would be investing more on technology developments this year. Apart from this, our overseas expansion in other markets of Middle East is something we are bullish on,” Nachiappan added.

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