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Jeevansathi claims leadership position in online matrimony segment

Matrimony portal Jeevansathi.com claims to have overtaken its competitors to emerge as the leader in the online matrimony segment. Quoting comScore figures, Jeevansathi.com has said it received 8.71 lakh unique visitors in January 2008, ahead of Shaadi.com by 27 per cent at 6.81 lakh visitors to its site.

Jeevansathi.com also claims that it has the highest page views at 850 lakhs ahead of Shaadi.com by 117 per cent and the users derive greater value from the site as, on an average, a visitor visited 97 pages on the site.

Matrimony portal Jeevansathi.com claims to have overtaken its competitors to emerge as the leader in the online matrimony segment. Quoting comScore figures, Jeevansathi.com has said it received 8.71 lakh unique visitors in January 2008, ahead of Shaadi.com by 27 per cent at 6.81 lakh visitors to its site.

Jeevansathi.com also claims that it has the highest page views at 850 lakhs ahead of Shaadi.com by 117 per cent and the users derive greater value from the site as, on an average, a visitor visited 97 pages on the site.

Hitesh Oberoi, COO, Info Edge India, which owns Jeevansathi.com, has said, “We have achieved leadership status in North India, Maharashtra and Bangalore, by focusing in these regions. Besides, exciting and innovative work on the product and UI has generated the most relevant matches for our users. This has taken us ahead of competition on an aggregate basis.”

Vivek Khare, business head, Jeevansathi.com, has added, “We will now consolidate our position and commence a thrust into South India while also building an offline network. Our endeavour is to translate this leadership in traffic into increased monetization.”

Jeevansathi.com launched an integrated marketing campaign with online and offline marketing initiatives in the past year. “Our Sehra TVC campaign coupled with aggressive online marketing has definitely given a boost to the brand,” Sumeet Singh, national head, marketing, Info Edge India, has said.

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