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Jasper launches Marketing Innovation Fund with a corpus of $2 million

Delhi-based direct marketing company Jasper, which owns group buying sites SnapDeal.com and Grabbon.com, has launched Jasper Marketing Innovation Fund with a corpus of $2 million. According to Jasper, the fund will be invested in companies that are engaged in innovation in the marketing services and platforms space in India.

Delhi-based direct marketing company Jasper, which owns group buying sites SnapDeal.com and Grabbon.com, has launched Jasper Marketing Innovation Fund with a corpus of $2 million. According to Jasper, the fund will be invested in companies that are engaged in innovation in the marketing services and platforms space in India.

The fund will be specifically looking at sectors like customer activation, loyalty, efficient brand promotions, social media, database marketing and mobile marketing. “We are looking for very sharp and committed entrepreneurs who are passionate about building great products to meet marketing needs of retail businesses,” Kunal Bahl, CEO, Jasper, has said.

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