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Jack Ma advocates for simple e-commerce rules to support small businesses

He addressed a session to launch 'Enabling e-commerce', a joint initiative of the WTO, the World Economic Forum (WEF) and the electronic World Trade Platform (eWTP).

Jack Ma, the founder and executive chairman of Alibaba, one of the world’s largest e-commerce businesses, has advocated for simple e-commerce rules in place to support small businesses. Jack Ma who sees e-commerce as future was roped in by WTO to promote e-commerce talks.

He addressed a session to launch ‘Enabling e-commerce’, a joint initiative of the WTO, the World Economic Forum (WEF) and the electronic World Trade Platform (eWTP).

Jack Ma favours improvement and modernization of policies dealing with e-commerce due its vital role for small businesses.

“The problem with globalisation is that its benefits have not been made available to all. We cannot stop globalisation, we must improve it,” Jack Ma was quoted as saying in media reports.

He feels that businesses and government together can create a more inclusive trade model to expand the benefits of globalisation to those who have been left behind.

‘Enabling e-commerce’ initiative intends to promote policies and practices for small businesses. The launch of the initiative was orgainsed on the sidelines of the 11th Ministerial Conference of the World Trade Organization (WTO).

The event was attended by trade ministers and other senior officials from the organization’s 164 members, is the highest decision-making body of the WTO.

Under the Marrakesh Agreement Establishing the WTO, the Ministerial Conference is to meet at least once every two years.

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