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Jack in the Box Worldwide appointed Digital AOR for Allen Solly

Jack
in the Box Worldwide, the digital agency brand of The 120 Media Collective,
announced today that it has bagged the digital duties for Allen Solly, making
it the agency’s second mandate from the Aditya Birla Group after Louis
Philippe.

Jack
in the Box Worldwide, the digital agency brand of The 120 Media Collective,
announced today that it has bagged the digital duties for Allen Solly, making
it the agency’s second mandate from the Aditya Birla Group after Louis
Philippe.

The
mandate includes all digital duties including multi-platform content creation,
content marketing, digital campaign creation, media planning and buying, social
media, search engine optimization and analytics, search engine marketing, for Allen
Solly and its associated sub-brands, Solly Jeans, Solly Sport and Allen Solly
Junior.

Commenting on this appointment, Sooraj Bhatt, CEO, Allen
Solly said,” We’re excited to be partnering with Jack in the Box for our
digital mandate after going through an ardent process of shortlisting the best
agencies in the digital domain. We chose JITB for their superb editorial
content creation abilities, creative supremacy and great credentials. We’re
looking forward to doing some great work together and taking Allen Solly to
greater heights.”

Roopak Saluja, Founder & CEO, The 120 Media Collective said, “There’s no greater
validation of the value we add to a client’s business than to be awarded an
additional mandate from the same company. After three years of running all
things digital for Louis Philippe, it’s a matter of great pride for Jack in the
Box to be given responsibility for Allen Solly, thereby deepening our
commitment to Madura Garments and the Aditya Birla Group.”

Commenting on the win, Abhishek Razdan, Executive Vice
President & National Business Head, Jack in the Box Worldwide said, “What
makes this win even sweeter is the fact that our work on Louis Philippe was one
of the influencing factors in making the decision in our favor.”

Founded in 2009, Jack in the Box Worldwide, in its sixth
year, has grown not only in sheer employee strength across both their Mumbai
and Delhi offices, but also in terms of its integrated offering and its client
roster of leading global and Indian brands from across sectors. A pioneer in
content marketing and content platforms, Jack in the Box Worldwide has its core
deeply rooted in strategy and brand understanding. 

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