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Jabong ropes in Benetton’s Sanjeev Mohanty as CEO

  • Online fashion
    marketplace Jabong has appointed Sanjeev Mohanty as its CEO and Managing
    Director.
  •  
  • Mohanty, whose
    appointment is effective early December this year, has over 20 years of experience
    in the fashion industry, the company said in a statement.
    • Online fashion
      marketplace Jabong has appointed Sanjeev Mohanty as its CEO and Managing
      Director.
    •  
    • Mohanty, whose
      appointment is effective early December this year, has over 20 years of experience
      in the fashion industry, the company said in a statement.
    •  

    •  
    • Prior to this, he
      worked with Benetton India
      for over 11 years, including 8 years as Managing Director. Mohanty will play a
      crucial role in reviving the company’s business that has lost ground to rivals
      like Flipkart, Myntra and Amazon India, the statement said.
    •  
    • Before joining Benetton
      India,
      Mohanty was associated with Madura Garments as General Manager and Brand Head
      for SF Jeans. He has also worked at Levi Strauss as Product Manager for the top
      wear category.
    •  
    • “His strong
      leadership skills and deep understanding of fashion and the Indian consumer,
      coupled with the continued commitment from GFG’s shareholders, will allow
      Jabong to further strengthen its position as the leading online fashion
      destination in India,”
      Global Fashion Group (parent company of Jabong) CEO Romain Voog said.
    •  
    • While Jabong has
      faced issues like senior-level exits, erosion in market share, mounting losses
      as well as speculations of a possible sell-out over the past few months, the
      new team under Nils Chrestin (CFO at GFG) has been working on turning around
      the company.
    •  
    • Jabong recently
      appointed Saurabh Srivastava as its chief marketing officer.
    •  
    • In 2014, Jabong
      investors – Investment AB Kinnevik and Rocket Internet AG – had merged the
      Indian online fashion retailer with four other firms to create a new global
      fashion e-commerce group, GFG.
    •  
    • GFG has raised about
      $1.5 billion in capital since 2011.
    •  
    • “There could be
      no better opportunity than Jabong given its scale and consumer brand
      recognition… we have identified a number of growth drivers that will allow us
      to deliver an unparallelled experience to delight our customers and
      suppliers,” Mohanty said.

     

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