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iXiGO ropes in former Marketing Head of Goodyear as VP, Marketing & Product Strategy

Online travel company iXiGO.com has appointed
Saurabh Srivastava as Vice President, Marketing and Product Strategy. Prior to
iXiGO, Saurabh was the Marketing and Retail Head of Goodyear.  This is the third senior executive
appointment in the last two months, as the company focuses on scaling up and
accelerating brand awareness creation. iXiGO is an investee company of SAIF
Partners and MakeMyTrip Limited.

Online travel company iXiGO.com has appointed
Saurabh Srivastava as Vice President, Marketing and Product Strategy. Prior to
iXiGO, Saurabh was the Marketing and Retail Head of Goodyear.  This is the third senior executive
appointment in the last two months, as the company focuses on scaling up and
accelerating brand awareness creation. iXiGO is an investee company of SAIF
Partners and MakeMyTrip Limited.

In this role, Saurabh would be leading
customer development and brand strategy for iXiGO.com and will also play a
crucial role in building on the growth momentum that iXiGO.com has witnessed
since its inception.  Saurabh has 11
years experience in media, marketing and retail with a career spanning retail
conglomerates such as Goodyear and Maruti Suzuki. He has also had working
experience with GroupM (a WPP group company) and Dainik Jagran.

“iXiGO.com has an interesting story of
organic word-of-mouth marketing strategy over the last 5 years. It is now
poised for a next wave of growth fueled by innovative trip planning products. My
focus will be to continue listening to our users and shape the consumer
insights into our product evolution consistently. This would enable us to
establish iXiGO as the most trusted and informative travel brand, helping users
make better decisions for planning their travel. ”

Aloke Bajpai, CEO and Co-Founder, iXiGO.com,
said, “Saurabh’s prior experience in building and growing consumer brands in
India and his in-depth understanding of retail and product strategies for
Indian consumers will be a great value-add to our team. Saurabh will be
building and leading our product marketing team with his seasoned and
professional approach towards brand management and product growth strategies. I
am confident that with his skills and acumen for creating, executing and
managing a systematic brand strategy, we will establish iXiGO as the leading
brand for travel information and research in India.”

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