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ixigo acquires Rutogo to enter inter-city cabs aggregation segment

Mobile travel
search marketplace ixigo has announced that it has completed the acquisition of
Square Hoot Hikes Pvt Ltd, the parent company of Rutogo, an inter-city cabs
aggregator, for an undisclosed amount.

As part of the
deal, the Rutogo team will be joining ixigo to scale its fast-growing cabs app
by building a marketplace for inter-city taxi owners and vendors.

Mobile travel
search marketplace ixigo has announced that it has completed the acquisition of
Square Hoot Hikes Pvt Ltd, the parent company of Rutogo, an inter-city cabs
aggregator, for an undisclosed amount.

As part of the
deal, the Rutogo team will be joining ixigo to scale its fast-growing cabs app
by building a marketplace for inter-city taxi owners and vendors.

Aloke Bajpai,
Co-Founder & CEO, ixigo said, “Rutogo’s team is passionate about the
tourist taxis segment and they had made considerable progress in building a
marketplace with nearly 100 taxi vendors across India within a few months of
operation. This acquisition fits well with our overall strategy of providing
comprehensive choice across intra-city and inter-city taxi booking options. We
will be launching outstation taxis in the coming weeks, and will also be
opening up the cabs marketplace and partner with other booking apps in the
inter-city taxis space shortly. With flights, trains, buses & cabs, we are
now the most comprehensive transportation search in India.”

Commenting on
the deal, Aneesh Rayancha, Co-founder, Rutogo said, “ixigo shares our vision of
becoming the leading marketplace for local & outstation cabs. We are quite
enthusiastic about joining forces with the most innovative mobile business in
the travel & transportation category”. Venus Dhuria, Co-founder, Rutogo,
added – “The market potential for app-based taxi booking is estimated to be
worth $9 billion, and inter-city cab bookings will form a majority of that, given
the higher value of such transactions.
We are confident that with ixigo, we will build India’s leading cabs
search marketplace with the biggest inventory of intra and inter-city cabs
inside one app.”

A few months
earlier, ixigo had launched the first Indian meta-search app for cabs on the
Google Play Store. ixigo
cabs
app allows travelers to search across app-based taxi providers such as
Ola, Uber and Easycabs within seconds and book them in one click. With over
100,000 downloads as of date, ixigo cabs is now the fastest growing app in
ixigo’s portfolio, and is set to debut on iOS in a week’s time. The app was
earlier limited to intra-city taxis and autos transport, and with Rutogo, ixigo
will expand into the inter-city tourist segment which fits well with its
audience of travelers.

This is the
second acquisition in the last one month for ixigo, which earlier announced
that it had acqui-hired ‘The Indian Backpacker’. Micromax, India’s leading
smartphone manufacturer recently invested in ixigo to bundle travel services
natively into their new range of Android phones, a move that will help ixigo go
from its 6.5 million monthly active users to over 30 million monthly active
users by the end of 2016.

Launched in 2007
in Gurgaon, India by Aloke Bajpai and Rajnish Kumar, ixigo is India’s leading
travel search marketplace, connecting over 60 million travellers with content
& deals from over 25,000 online & offline travel & hospitality
businesses. ixigo aggregates and compares real-time travel information, prices
& availability for flights, trains, buses, cabs, hotels, packages &
destinations.

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