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Ivor Soans takes charge of editorial services at Spiral Content

  • Spiral Content has
    appointed former FirstPost editor Ivor Soans to lead its Editorial Services
    offering, the company said in a statement.
  •  
  • Ivor was Managing
    Editor (Enterprise Technology) and Senior Editor at Firstpost.com.
  •  
  • A business journalist
    • Spiral Content has
      appointed former FirstPost editor Ivor Soans to lead its Editorial Services
      offering, the company said in a statement.
    •  
    • Ivor was Managing
      Editor (Enterprise Technology) and Senior Editor at Firstpost.com.
    •  
    • A business journalist
      for more than 17 years, Ivor brings with him experience across print,
      television and digital. He has been a key correspondent for several top
      technology media brands, with several high-impact news and analysis pieces to
      his credit, the statement said.
    •  
    • Commenting on his
      move to Spiral Content, Ivor said “Having seen content evolve over the
      years that I have covered the technology sector, I believe that 2016 will be
      the year when content will perfectly align with intelligent technology platforms.
      This in turn brings incredible new opportunities for marketers. I am very
      excited to be part of the Spiral team. I look forward to us leading this space
      with our rich experience, unique skillsets and innovative technology as we
      transform opportunities into success stories for our clients.”
    •  
    • As Editorial
      Director, Ivor will add his expertise to marketers and their brands digital
      content needs.
    •  
    • By bringing together
      the best of technology and people, Spiral Content is even more geared to meet
      the marketer’s content requirements. Ivor brings considerable experience in the
      branded content genre and is an asset to this new age engagement business, said
      Spiral Content CEO Rajan Srinivasan.
    •  
    • “In the last one
      year, much has happened at Spiral Content. We launched our content marketplace
      ‘Scatter’ in end January 2015 with our first layer i.e. an ad wrapped content
      solution. And we are now on the anvil of a 3 layered content marketplace which
      allows syndication and commissioning of content as well. Our experiences with
      the branded content business has lead us to believe that great content
      marketing needs journalism skills to avoid a ‘one size fits all’
      approach,” Mahip Singh, Co-Founder and COO, added. 

     

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