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iVdopia claims to have served 200 million video ad impressions in 8 weeks

Video and rich media mobile advertising network iVdopia claims to have served 200 million impressions since the launch of its InWAP and PreWAP ad formats in November 2010. According to the company, for brand advertiser campaigns launched in the past few weeks, InWAP rich media and video ads outperformed Pre-App rich media ads by 30 per cent in click through rates.

Video and rich media mobile advertising network iVdopia claims to have served 200 million impressions since the launch of its InWAP and PreWAP ad formats in November 2010. According to the company, for brand advertiser campaigns launched in the past few weeks, InWAP rich media and video ads outperformed Pre-App rich media ads by 30 per cent in click through rates. iVdopia has further said that InWAP rich media and video ads soared past static mobile banner ads by 156 per cent and the average viewing time for videos tripled for InWAP ads compared to Pre-App.

“The introduction of the first HTML5 video and rich media ads for the mobile web was game-changing in 2010. InWAP and PreWAP ads have transformed the landscape of mobile advertising, allowing advertisers to reach more than 23 million users who access the mobile web,” Saurabh Bhatia, chief business office, Vdopia, has said. “With brands allocating more advertising dollars to mobile video advertising, we expect growth by end of Q1 2011 to accelerate by 700 per cent.”

Debadutta Upadhyaya, VP, India, Vdopia, has added, “Since the introduction of InWAP and PreWAP mobile ads last year, there have been several brand advertisers and agencies keenly interested in going beyond standard formats like static banner ads or textual links, and instead partnering to lead the way with rich media and video mobile advertising on the mobile web with iVdopia’s HTML5 InWAP and PreWAP ads.”

According to iVdopia, InWAP and PreWAP ad formats have been integrated by leading mobile web publishers across popular content categories such as entertainment, lifestyle, gaming, news, business/finance and social networking in the last few weeks. Additionally, the holiday season saw the majority of Fortune 100 brands using the mobile web video and rich media ad format with successful results, especially in the arena of retail, auto, entertainment and technology brands.

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