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iVdopia claims to have increased its publisher revenues by 250% in just over a year

Mobile video and rich media advertising network iVdopia claims to have increased its publisher revenues by 250 per cent in just over a year. The company attributes this surge in growth to the range of video and rich media ad formats launched from its ad-authoring tool Future5 and video advertising platform V5 which together provide app developers a sustainable source of ad revenue and a single solution to monetize their applications across devices including iPhone, iPad, iPod Touch and Android.

Mobile video and rich media advertising network iVdopia claims to have increased its publisher revenues by 250 per cent in just over a year. The company attributes this surge in growth to the range of video and rich media ad formats launched from its ad-authoring tool Future5 and video advertising platform V5 which together provide app developers a sustainable source of ad revenue and a single solution to monetize their applications across devices including iPhone, iPad, iPod Touch and Android.

Chhavi Upadhyay, chief operating officer, iVdopia, has said, “iVdopia is committed to helping app developers and publishers build strong revenue streams and monetize content. As we continue to innovate and launch new video ad formats, and provide even higher eCPMs (effective cost per thousand impressions), iVdopia’s ad network is focused on opening doors to thousands of Android and iPhone app developers to take advantage of our unique monetization capabilities.”

According to iVdopia, the company serves more than one billion ad requests on a growing network of more than 15,000 publisher and app sites and provides publishers with 100 per cent fill rates which outnumbers the industry average of 40 per cent and eCPMs that are 166 per cent higher than the industry average.

iVdopia further informs that a leading iPhone game app developer AppStar Games has been in iVdopia’s ad network for more than six months, and has since then monetized four of its gaming apps on the network, witnessing a double digit increase in earnings since then.

“Our partnership with iVdopia is a great asset, and we have been able to successfully monetize each one of our gaming apps on their network,” Garry Kitchen, CEO, AppStar Games, has said. “We have experienced industry-leading eCPMs with them, along with easy SDK integration, intuitive reporting tools and a variety of video and rich media ad formats to work with. It’s a mutually beneficial business opportunity for both developers and brand advertisers, and we anticipate doubling our revenues in the near future.”

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