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iStream inks multi-year licensing deal with IndiaCast

Bangalore-based online video service iStream.com has entered
into a multi-year licensing deal with IndiaCast, the joint venture between TV18
and Viacom18 to give iStream.com access to IndiaCast’s content from a bouquet
of the network’s 20 channels for its streaming and video on demand services.

Bangalore-based online video service iStream.com has entered
into a multi-year licensing deal with IndiaCast, the joint venture between TV18
and Viacom18 to give iStream.com access to IndiaCast’s content from a bouquet
of the network’s 20 channels for its streaming and video on demand services.

iStream.com audience will now have access to content from
Viacom 18’s leading entertainment channels like 
COLORS and MTV, TV18’s leading news channels like CNN IBN, CNBC TV18,
CNBC Awaaz, IBN 7 and IBN Lokmat, History 18 from A&E 18 and the entire
bouquet of regional channels from the ETV Group, with dedicated landing pages for
each of these channels.

“This is one of the most important deals we have signed so
far. IndiaCast brings to the table, some of the most-watched TV networks in the
country, giving us access to one of the largest libraries of news,
entertainment and regional content,” says Radhakrishnan Ramachandran, Founder and
CEO of iStream.com.

Anuj Gandhi, Group Chief Executive Officer, IndiaCast said,
“With the digital space becoming more main stream and evolving with the speed
of every second, it is imperative for us to take our content from Television to
online and give access to our viewers across all platforms. With a rich library
of content already available with IndiaCast, fiction shows to news, this
partnership with iStream will help us further our connect with the audience
living online. We are excited to collaborate with iStream as we see a team that
has the expertise and capabilities to ensure that our content reaches out to
the right audiences in the right format, broadening our audience base.”

iStream claims to have a library of over a 200,000 clips of
premium News Bulletins, TV Shows & Movies in five Indian languages from
over 80 channels. It also streams 26 news channels – in English, Hindi, Tamil,
Kannada, Telugu and Malayalam – live 24/7. iStream.com raised US$ 5 million in
2011 from global private equity fund SAIF Partners.

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