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iStream bags exclusive internet rights for upcoming India-Sri Lanka cricket series

Online Video Service iStream.com has
acquired exclusive live streaming and video on demand rights for India for the
Micromax Cup India-Sri Lanka series starting July 21, 2012 in Sri Lanka. The
deal was signed with Sporty Solutionz, which has got exclusive Internet and
mobile rights for this series from Ten Sports. Sporty Solutionz is a sports rights management company with a client base of more than 100
world-wide broadcasters, telcom companies, web portals.

Online Video Service iStream.com has
acquired exclusive live streaming and video on demand rights for India for the
Micromax Cup India-Sri Lanka series starting July 21, 2012 in Sri Lanka. The
deal was signed with Sporty Solutionz, which has got exclusive Internet and
mobile rights for this series from Ten Sports. Sporty Solutionz is a sports rights management company with a client base of more than 100
world-wide broadcasters, telcom companies, web portals.

The tournament will see India playing against
the Lankans in 5 ODIs and 1 T20. All the 6 day-night matches starting at 2:30
pm will be streamed live on iStream.com, and will also be available on demand
for a month after the tournament.

Apart from the matches, iStream viewers can
catch special programming around the event, including pre and post-match
highlights, team statistics, player profiles, trivia and other related clips.
Integrating social features, iStream will allow Facebook users to live-chat on
the site while the matches are played and “like” or “tweet” any clip or
statistics.

“After a relatively long lay off, Indian
cricket fans will be delighted to see their heroes back in action. We saw
tremendous response to UEFA Euro 2012, which we streamed exclusively in India.
This series will further strengthen our sports vertical on iStream.com. We plan
to bring in more such exclusive partnerships in the online video space,”
said Radhakrishnan Ramachandran, Founder and CEO, iStream.

Ashish Chadha, Chief Executive of Sporty
Solutionz, added “iStream is the pioneer in the internet streaming space and I
am sure with their unique technology delivery platform live-streaming of the
matches will be altogether a great experience for the Indian cricket fans.”

iStream.com has a library of over a 100,000
clips of premium News Bulletins, TV Shows and Movies in five Indian languages
from over 50 channels. It also streams 26 news channels – in English, Hindi,
Tamil, Kannada, Telugu and Malayalam – live 24/7.

Last year iStream.com raised US$ 5 million from
global private equity fund SAIF Partners. 
It was SAIF’s first investment in the online video space. The $1.25
billion fund counts online travel services from MakeMyTrip and local search
company Just Dial among its top portfolio companies.

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