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Isobar to handle digital duties of Tata Housing’s two real estate projects

Isobar, the digital agency of Aegis Media, has been appointed to handle the digital duties of Tata Housing’s La Montana and New Haven projects. Tata Housing is creating these two townships in Maharashtra with La Montana being an integrated township near Pune and New Haven near Thane. Tata Housing has chosen Isobar to develop and execute the projects’ display advertising and social media strategies.

Isobar, the digital agency of Aegis Media, has been appointed to handle the digital duties of Tata Housing’s La Montana and New Haven projects. Tata Housing is creating these two townships in Maharashtra with La Montana being an integrated township near Pune and New Haven near Thane. Tata Housing has chosen Isobar to develop and execute the projects’ display advertising and social media strategies.

Commenting on this, Shamsuddin Jasani, country head, Isobar India, said, “This win and the confidence bestowed by Tata Housing on Isobar is the result of some outstanding work, both across display media buying as well as social media that we have done. Any agency would be proud to be associated with the Tata name and so are we.”

Rajeeb Dash, head, marketing services, Tata Housing, said, “We are happy to partner with Isobar for our social media activities. Through social media, we would like to communicate the project differentiators to our consumers. Real estate being an unorganised sector, this initiative will be first of its kind, and at the same time there are lots of other opportunities to be explored.”

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