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IPLT20.com claims to attract 5.2 million visitors between 19 Apr and 2 Jun

Live Current Media, which has developed and run the official website of Indian Premier League, claims that IPLT20.com attracted over 50 million page views from over 5.2 million unique visitors between 19th April and 2nd June 2008.

Earlier, Live Current Media had secured digital media content, live streaming and mobile rights for an average of $5 million annually as compared to TV broadcast rights investments of over $1 billion for a 10 year contract.

Live Current Media, which has developed and run the official website of Indian Premier League, claims that IPLT20.com attracted over 50 million page views from over 5.2 million unique visitors between 19th April and 2nd June 2008.

Earlier, Live Current Media had secured digital media content, live streaming and mobile rights for an average of $5 million annually as compared to TV broadcast rights investments of over $1 billion for a 10 year contract.

“Generating over 50 million page views without a single dollar of marketing investment clearly indicates the natural demand for, interest in and ease of access to the IPLT20.com site,” Mark Melville, chief corporate development officer, Live Current Media, has said.

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