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IPL unveils its official cricket site IPLT20.com

Indian Premier League has launched its official website IPLT20.com. The website has been developed by Canada-based Live Current Media which recently bought the rights to build portals of Board of Control for Cricket in India (BCCI.tv) as well as the Indian Premier League at a combined cost of $50 million.

Indian Premier League has launched its official website IPLT20.com. The website has been developed by Canada-based Live Current Media which recently bought the rights to build portals of Board of Control for Cricket in India (BCCI.tv) as well as the Indian Premier League at a combined cost of $50 million.

Under the ten-year agreement, Live Current Media has guaranteed to pay a minimum of $3 million and $2 million to BCCI and IPL respectively through revenue sharing including percentages of advertising, sponsorship and merchandising sales.

According to Live Current Media, IPLT20.com will offer access to official league content including audio-visual, photographs, live scoreboards and summaries, match results, Fantasy Cricket, player interviews, profiles, schedules, statistics, ticketing and fan interaction through polls, contests and newsletters.

Lalit Modi, chairman, IPL, has said, “We chose to work with Live Current because of its vision of developing a consumer hub that provides IPL fans globally with free and direct access to the play-by-play action and ability to connect with those aspects that they love about the game – from the international stars to the on-field action.”

“Our team extends North America, the UK and India and is set on creating the most interactive environment for cricket fans worldwide to engage in the world of Indian cricket from wherever they live,” Geoffrey Hampson, CEO and chairman, Live Current Media, has said.

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