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IPL franchisees reach out to fans online

Indian Premier League franchisees like Kolkata Knight Riders, Royal Challengers Bangalore and Chennai Super Kingsare going all out to woo fans online through team websites, online games, quizzes, contests, blogs, players’ videos and other innovative offerings.

Indian Premier League franchisees like Kolkata Knight Riders, Royal Challengers Bangalore and Chennai Super Kingsare going all out to woo fans online through team websites, online games, quizzes, contests, blogs, players’ videos and other innovative offerings.

For instance, fans of Royal Challengers Bangalore can create a customized email address with their name followed by royalchallengers.com. The Kolkata Knight Riders’ website is hosting cricket games created by Zapak and a quiz on Saurav Ganguly developed by Contests2win. The Saurav Ganguly quiz is claimed to attract 12,000 players a day.

The IPL Franchisees believe that websites are one of the easiest and fastest ways to build online fan following. While the Kolkata Knight Riders website claims to have 37,000 registered users and the Royal Challengers about 10,000 users, the Delhi Daredevils boasts to have 30,000 users on its website. [Source: Economic Times]

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