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IPL 2011 generated more than 72 million page views online

Indian Premier League (IPL) 2011, which was streamed live online by Times Internet in
partnership with YouTube, has generated more than 72 million page views, recording
a 31 per cent jump as against 55 million recorded last year. The page views for
India were 43 million as compared to 24 million last year. The final match of
the tournament that generated over 5 million page views, which was also the
highest single day viewership for the tournament.

Indian Premier League (IPL) 2011, which was streamed live online by Times Internet in
partnership with YouTube, has generated more than 72 million page views, recording
a 31 per cent jump as against 55 million recorded last year. The page views for
India were 43 million as compared to 24 million last year. The final match of
the tournament that generated over 5 million page views, which was also the
highest single day viewership for the tournament.

Rishi Khiani, CEO, Times Internet Limited, said, “Our
approach to IPL was focused on providing a high quality viewing experience and
maximizing audience reach through TIL’s network strength and distribution
partnerships. All through Season 4, our efforts around product innovation and
quality continuously paid off via increased audience loyalty, strong value to
the advertiser and brand association with IPL. We are proud to have set new
benchmarks in the online sports viewing space and will endeavour to do so, in
the seasons to come.”

Kiran Mani, head of vertical sales, Google
India, said, “Our focus has been to provide our users with all form of popular
and premium content. We’re extremely delighted with the response we’ve got from
all the cricket fans on YouTube for the Indian premier league season 4. We look
forward to build on this partnership with Indiatimes and set new standards for
IPL season 5.”

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