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Invitation card e-tailer Inksedge raises $1.5 million

E-commerce portal for personalised invitations and stationery, Inksedge, has raised seed funding of $1.5 million led by US-based early-stage fund New Enterprise Associates (NEA).

E-commerce portal for personalised invitations and stationery, Inksedge, has raised seed funding of $1.5 million led by US-based early-stage fund New Enterprise Associates (NEA).

VC firm Pinnacle Ventures and Milliways Ventures, a tech-focused fund co-founded by Junglee co-founder Anand Rajaraman, also participated in this round along with angel investors like Nickhil Jakatdar, chief executive of mobile video platform Vuclip, and senior Silicon Valley tech executive Gokul Rajaram, reports the Economic Times. 

Launched in October, Inksedge was founded by Rohini Chakravarthy, a partner at NEA,  and former senior product manager at Shutterfly. “The funding will be used mostly to expand product categories, marketing and talent acquisition,” said Chakravarthy, who will be moving on from NEA to focus on Inksedge full time.

Chakravarthy stumbled upon the idea when she was organising a ceremony at home in Bangalore and struggled to get quality invitation cards. “In India, the service providers work like printers and not like card designers,” Chakravarthy was quoted in the Economic Times report as saying. 

Inksedge provides a collection of designs that can be personalised and each card is reviewed by a designer for errors. It started out with categories like Diwali and party invites. In the coming months it will expand into the larger and more lucrative wedding invites segment. The company already has a team in the US and in Bangalore.
The event invitation market in India is estimated at $1 billion but is highly fragmented. 

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