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Intertrust Technologies invest in online & offline video distribution platform Kiora

Intertrust Technologies Corporation has announced an undisclosed investment in Hyderabad and Sunnyvale-based Kiora (formerly
Bluebox Media Technologies), a content distribution platform that provides both
offline and online video service. Kiora provides retail video service, offering

Intertrust Technologies Corporation has announced an undisclosed investment in Hyderabad and Sunnyvale-based Kiora (formerly
Bluebox Media Technologies), a content distribution platform that provides both
offline and online video service. Kiora provides retail video service, offering
premium digital movie content, through Self-Service Kiosks at retail locations.
The movie content is secured and digitally procured through a Kiora Kiosk, and
it uniquely provides a solution for movie procurement to low bandwidth
geographies.

The content can then be downloaded at home
for playback on custom-made set top boxes that will retail at under $20.  The company plans to grow its footprint in
retail outlets in the US and India first, before expanding to other
geographies.

Kiora Online is the OTT (over the top) service
offering premium content to various connected devices, where there is
availability of high bandwidth. Kiora works with an array of Movie Studios, and
is singularly focussed on quality and convenience to provide the best movie
viewing experience both in offline and online medium.

“Kiora is a brilliant example of how to
build bridges over gaps in the Internet,” said Talal G. Shamoon, Chief
Executive Officer, Intertrust, adding, “We are very impressed not only by
Kiora’s distribution model, but also by the technology they’ve developed, both
in terms of capabilities and cost efficiencies. Kiora has great potential to
transform video distribution in places like India and China by solving the last
mile problem in a very unique way.”

Kiora has already licensed content from
major Bollywood studios and has launched retail kiosks in its first test market
in the Silicon Valley. To prevent piracy, Kiora will deploy Marlin-based
digital rights management (DRM) protection in its entertainment content.

“We started Kiora with the dream of
providing high quality video to the Indian market in a way that was sensitive
to people’s lifestyle and Internet infrastructure. We have ended up building a
modern service and a revolutionary set top box, and have received sensational
response from consumers and from studios that are looking for better ways to
sell movies and reduce piracy. We now see similar opportunities around the
world,” said Prasad Sanagavarapu, Kiora’s co-founder.

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