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Interpublic Group, Interactive Avenues may join hands to launch a digital agency in India

US-based advertising and marketing services firm Interpublic Group (IPG) and Mumbai-based Interactive Avenues Marketing Solutions are together planning to launch a digital agency, named Reprise Media, in India, reports Afaqs.

US-based advertising and marketing services firm Interpublic Group (IPG) and Mumbai-based Interactive Avenues Marketing Solutions are together planning to launch a digital agency, named Reprise Media, in India, reports Afaqs.

Globally, Reprise Media is the social and search marketing arm of IPG. However, it is likely to offer a complete basket of digital solutions, ranging from online (social, search, display) to mobile marketing in India. Both digital creative and media services may be offered to advertisers.

Interactive Avenues Marketing Solutions owns two full service digital agencies, Interactive Avenues and Interactive Universal. The company also owns DGTL Media, which represents the ad network business named AdMagnet.

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