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Internet usage for Indians aged 25 years and above reaches its peak between 1 PM and 2 PM

According to IMRB International’s Web Audience Measurement
(WAM) data for the month of March 2011, on a base of 43.4 million users, peak
hour on the internet for people aged 25 years and above in India is between 1 PM and 2 PM
with around 19 million users hooked to the net out of the total 25.4 million.
This is followed by a declining trend throughout the day until mid-night.

According to IMRB International’s Web Audience Measurement
(WAM) data for the month of March 2011, on a base of 43.4 million users, peak
hour on the internet for people aged 25 years and above in India is between 1 PM and 2 PM
with around 19 million users hooked to the net out of the total 25.4 million.
This is followed by a declining trend throughout the day until mid-night.

For a youngster aged 15-24 years, peak hour shows a stable
trend throughout the day between 12 PM and 11 PM with 13.6 million users tuned
in out of a total of 18 million. However, on a weekend, the traffic is at its
highest at around 12.30 PM for users aged 25 years and above, with about 15
million users. According to IMRB’s WAM data, email, search and social
networking are the top three categories online.

“Internet usage in a way compliments the
other media vehicles radio and television. So when radio usage starts dropping
after the morning drive time, internet usage picks up and is fairly consistent
till evening 6 to 7 PM time band after which TV picks up,” Balendu
Shrivastava, group business director, IMRB International, has said.

 

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