Top News

Internet advertising expected to touch Rs 1,100 crore in 2012

Internet advertising will grow 32 per cent over the next five years and touch Rs 1,100 crore in 2012 from Rs 270 crore in 2007, according to a study released by FICCI and PricewaterhouseCoopers. In 2007, the segment grew 69 per cent to Rs 270 crore from Rs 160 crore in the previous year, the study states.

Internet advertising will grow 32 per cent over the next five years and touch Rs 1,100 crore in 2012 from Rs 270 crore in 2007, according to a study released by FICCI and PricewaterhouseCoopers. In 2007, the segment grew 69 per cent to Rs 270 crore from Rs 160 crore in the previous year, the study states.

The share of internet in the overall advertising pie is projected to grow to 2.4 per cent in 2012 from 1.4 per cent in 2007. According to the study, Indian advertising will be a Rs 45,300-crore industry by 2012 from Rs 19,600 crore in 2007. [Source: Telegraph]

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close