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Interactive Avenues to handle digital and social media duties of Zee Network GECs

Interactive Avenues has bagged the digital
and social media marketing duties for Zee network’s Hindi GEC, Zee TV and Hindi
movie channel, Zee Cinema following a multi-agency pitch. The account will be
handled by the Mumbai office of the agency. The agency will take care of all
the social network and digital duties for the network, reports Exchange4Media.

Interactive Avenues has bagged the digital
and social media marketing duties for Zee network’s Hindi GEC, Zee TV and Hindi
movie channel, Zee Cinema following a multi-agency pitch. The account will be
handled by the Mumbai office of the agency. The agency will take care of all
the social network and digital duties for the network, reports Exchange4Media.

Zee has recently launched an extensive
digital campaign for its newly launched horror fiction show, Fear Files. Also,
its flagship property, Dance India Dance has seen a lot of commotion on the
social networking space.

A full service digital marketing agency,
Interactive Avenues has offices in Mumbai, Bengaluru and Delhi. It was launched
in 2006. The agency is funded by Sequoia Capital India, a venture capital firm
whose investments include Applabs, First Source, Cafe Coffee Day, Global Logic,
Indiatimes, Travelguru and Shaadi.com. Globally, Sequoia Capital has been an
early investor in technology and internet companies such as Google, Yahoo,
Apple, Oracle, Cisco, Paypal and YouTube.

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