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Interactive Avenues selected as Official Honouree in 12th Annual Webby Awards

Interactive Avenues, a digital marketing solutions company, has been selected as an Official Honouree in the 12th Annual Webby Awards for its creative titled We Know You, made for Sri Lanka Airways. The Webby Awards is the leading international award honouring excellence on internet, including websites, interactive advertising, online film & video, and mobile websites.

Interactive Avenues, a digital marketing solutions company, has been selected as an Official Honouree in the 12th Annual Webby Awards for its creative titled We Know You, made for Sri Lanka Airways. The Webby Awards is the leading international award honouring excellence on internet, including websites, interactive advertising, online film & video, and mobile websites.

The ‘We Know You’ creative was targeted at passengers travelling between Mumbai, Chennai and Delhi. On clicking the relevant city, it directed users to a questionnaire asking for their travel details. Based on the answers, the users were shown relevant eateries in their own city; going one-step further, users were then shown similar eateries they should be visiting in their destination city.

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