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InstaMedia launches its first India-focused network of websites

Times Internet-backed InstaMedia, publishers of various
niche web properties, has launched its first network of websites targeted
specifically towards Indian audiences. The network has been launched with four

Times Internet-backed InstaMedia, publishers of various
niche web properties, has launched its first network of websites targeted
specifically towards Indian audiences. The network has been launched with four
websites covering Auto (AutoMotto.com), CellPhones (CellPhoneBeat.com), Health
(DiyHealth.com), and Entertainment and Politics (InstaBlogs.com).

InstaBlogs has been through many avatars starting from a corporate blog to a citizen journalism website and finally to a portal for Indian content. CellPhoneBeat is a community driven magazine that keeps a tab on the latest in the mobile phone industry. With a definite focus on emerging Indian mobile phone user base, offering reviews to rumors and previews to face offs – on mobiles, smartphones, pocket PCs, and emerging technologies. The site has been designed to support Indian consumers decision-making process while choosing mobile phones.

AutoMotto covers the auto industry with latest news, reviews, and launches of new cars and bikes. It also helps Indian auto enthusiasts to keep a tab on the latest in automobile accessories, industry speculations, tuning, and auto shows. DIYHealth is a community generated website dedicated to the principles of ‘Help, Support, Overcome’ when it comes to health matters. We are building together a health resource, which is entirely collaborative and completely editable.

“With the launch of the Indian Network, we aim to bring you
a new perspective in the spheres of Indian Politics, Sports, Entertainment,
Indian History, Automobiles, Health and Mobile Phone Technology. The content is
exclusively tailored for the Indian audience with a dedicated team of in-house
editors, researchers, and freelance writers behind it,” the company has said in
a statement.

InstaMedia is a content network publishing websites in
niche verticals like lifestyle, green living and technology focused on Western
markets. The company also offers online media production and distribution
solution for media houses through its SaaS based cloud service, InstaPress. InstaMedia includes content verticals like Luxury (BornRich.org), Green Living (Green DiaryEcoFriend), Gadgets (GizmoWatchBornTechieCellphoneBeatTechfemina), Smart Homes (HometoneHomeqn), Design (The Design Blog),Autos (AutoMotto), Fashion (StyleGuru), Entertainment (CelebGuru).

InstaMedia, in 2010, had raised $4 million from the Times of India group. Previously they raised
an undisclosed amount of funding from Indiagames CEO Vishal Gondal in 2008, and
received support from The Morpheus.

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