Insights

Aug 02, 2010
1

by Satrajit Sen



The last five months have seen two internet companies -- 123Greetings.com and MakeMyTrip -- in India filing their IPOs (initial public offerings) at BSE (Bombay Stock Exchange) and NASDAQ respectively. Following these developments, AlooTechie spoke to some Indian online industry champions to understand what positives these two IPOs will bring to the industry.

Jul 13, 2010
4

by Satrajit Sen



Bata India's virtual presence has not only helped the brand in getting extended eyeballs and creating a good consumer connect, but has also helped in increasing the sales numbers for the brand, according to Manoj Chandra, vice president, marketing and customer service, Bata India.


Jul 03, 2010
5

by Satrajit Sen



Delhi Traffic Police, which recently launched its Facebook profile page, has now started issuing challans (notices) to traffic rule violators based on photographs posted on its wall by users of the social networking site. Following this development, AlooTechie got in touch with some of the digital and social media experts as well as a cyber law consultant to know how they feel about the latest online initiative of the traffic police.


Jun 18, 2010
5

In a blog post, Alok Kejriwal, founder, Mobile2win, has talked about the toughest decision of his life. The decision being agreeing to exit from his own company, because the investors wanted him to do so and that was the only possible way to save the company and help it raise its next round of funding. An excerpt:


May 25, 2010
2

by Satrajit Sen



According to Mahesh Murthy, founder, Pinstorm and managing partner, Seedfund, a lot of Indian brands will soon start spending on unspent (social) media and so advertising agencies will have to evolve themselves and learn how to work with the media that they cannot buy. Murthy said this while speaking at Digital Media Conclave 2010, organised by CellStrat on 21 May in New Delhi.


May 19, 2010
1

According to a study by global public relations firm Edelman and social media intelligence firm Brandtology, Twitter has become the de facto channel for sharing news about technology brands in India, with 79 per cent of all mentions (141,034) found on the micro-blogging platform in the March 2010 ended quarter, up from 21 per cent in the previous quarter.


May 03, 2010
12

by Satrajit Sen



According to Mahesh Murthy, founder and CEO, Pinstorm, about 7 per cent of India's total advertising budget will be invested in non-digital advertising in the future as the country will see more takers for the digital media. Murthy was speaking against the motion in a debate titled ‘Digital will remain 7 per cent medium’ at the Marketing Conclave organised by Internet and Mobile Association of India (IAMAI) in New Delhi on 29 April, 2010.


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