Nov 23, 2010

by Kriti Malhotra

Coca-Cola India ran a digital campaign during the recent Diwali festival with an objective to reinforce the brand’s appeal to people’s optimism, their belief in goodness and togetherness. Targeted at the youth, the campaign tried to capture their emotions and the desire to remain close to their roots as they step out in search of new opportunities. The creative for the campaign was based on Warli, a popular art form of Maharashtra.

Oct 25, 2010

by Kriti Malhotra

Adidas launched a digital campaign in April 2010, promoting its cricket gear. This was done around the beginning of IPL (Indian Premier League) 3. Recently, the company launched a sustenance campaign “with a unique and fresh approach”. The objective was “to drive an experience by focusing on the athlete”.

Oct 16, 2010

Internet users in India on an average spend around 2 hours a week on social networking sites such as Facebook and LinkedIn and 2.4 hours a week on email, according to a global study by TNS. The study also reveals that digital is the primary daily media channel for 22 per cent of internet users in India.

Oct 08, 2010

According to a study by digital marketing company Webchutney, the top 1000 marketers in India, who together contributed 73 per cent to the overall advertising-pie in 2009, increased their cumulative online ad spend by 66 per cent from Rs 363 crore in 2008 to Rs 603 crore in 2009. The positive trend is expected to continue in 2010 with 45 per cent growth predicted for the online medium.

Oct 05, 2010

The total digital ad spends -- including display, search, mobile and social marketing -- in India is expected to reach Rs 1,021 crore by the end of 2010, according to a report by Starcom MediaVest Group (SMG) and eMarketer (a digital marketing research firm).

Oct 01, 2010

by Kriti Malhotra

After Maruti 800 reined the Indian automobile market for more than a decade, Maruti Suzuki India launched a new car in the same (small car) segment in 2008, called Maruti A-Star. The launch of the new car was to be preceded by an online campaign which would create buzz and arouse interest in the product. And so, the company hired a digital agency BC Web Wise to handle the brand’s creative.

Sep 16, 2010

by Kriti Malhotra

Fastrack was spun off as an independent brand of watches targeting the urban youth in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. During that time, Fastrack also extended its footprint into sunglasses and in the last four years, it has quickly notched up the title of being the largest sunglasses brand in India.

Sep 15, 2010

According to a study by the Nielsen Company, 70 per cent of all social networking users in India access a social networking site every day. It was also found that 89 per cent of the 15-20 year olds access a social networking site everyday and 60 per cent of them spend at least half an hour on social networking each day. The study, which witnessed the participation of 800 online consumers in India, reveals that only two per cent of the people surveyed are not on any social networking site.

Sep 14, 2010

According to a study by US-based internet security firm McAfee, adding the word ‘free’ to searches increases the risk of landing on a malicious site. The study, titled ‘Digital Music & Movies Report: The True Cost of Free Entertainment’, found that adding the word ‘free’ to a search for music ringtones resulted in a 300 per cent increase in the riskiness of sites returned by major search engines.

Sep 01, 2010

The number of internet users in India is expected to triple in the next five years, from the current 81 million to 237 million by 2015, according to a report by Boston Consulting Group. The report further states that many Indians will first go online from a phone, not from a computer, even though right now only 1 per cent of mobile phone users are using the internet.