Insights

Nov 14, 2011
10

This seems to be one undiscoverable number that even Aryabhatta wouldn’t have any clue about, leave aside the Babylonians.

Sep 18, 2011
0

Google and ITA Software have recently unveiled their long-awaited Flight Search product — with booking links to airline websites only. In a blog post, Google states: “Our booking links point to airline websites only. We’re working to create additional opportunities for our other partners in the travel industry to participate as well.”

Sep 09, 2011
1

We questioned some of the leaders in the Indian digital publishing industry whether it is the time Indian online publishers strated looking at having a paywall or a content subscription model as a serious stream of revenue? This is what they had to say:

Kalli Purie, COO, India Today Group Digital

Jun 15, 2011
4

Sir Martin Sorrell’s WPP had recently blacklisted more than 2,000 US websites that carry illegal or pirated content to ensure client ad campaigns only appear in legitimate digital media space. The US division of GroupM, WPP’s media planning and buying operation, spends about $3.5bn (£2.1bn) annually on buying ad space on websites.

Jun 07, 2011
0

According to a study released by Microsoft Advertising, MEC and Mindshare entitled 'Living with the Internet - What is Driving Web Behavior', in India, spontaneous activity on the internet has halved and come down to 72 per cent in the last two years as consumers, conscious of the addictive nature of the web, try to stay focused and make better use of time

Apr 14, 2011
1

According to a research jointly conducted by Internet and Mobile Association of India (IAMAI) and IMRB, the total number of active internet users in rural India is projected to rise by 98 per cent and touch 24 million by December 2011 as compared to 12.1 million in December 2010. Claimed internet user category is also set to grow by 96 per cent to reach 29.9 million by December 2011 from 15.2 million in December 2010.

Feb 18, 2011
4

According to a report by Delhi-based Octane Marketing, 86 per cent of leading marketers in India use email and SMS as the most vital client engagement platform. The report also reveals that 34 per cent of marketers are using this platform for daily communications with their audiences.

Feb 17, 2011
5

According to a study by Google India, over 57 per cent of small and medium enterprises in the country use their website as a sales channel and get direct business leads from their website. The study was conducted to understand usage patterns and importance of online medium amongst the SMEs in India.

The study further reveals that while accessing email is the #1 purpose for using the internet, 71 per cent of SMEs also use the internet to search for vendors and suppliers and about 40 per cent of them use the internet to create online listings and advertise online.
 

Feb 08, 2011
0

Picture this: 1) Google, Facebook vis-à-vis Guruji, Ibibo. 2) MakeMyTrip, Naukri, Sulekha vis-à-vis Expedia, Monster and OLX. Over the years, we have observed that categories like search engines and social networks in India have been dominated by online companies from foreign countries; whereas in categories like online travel, jobs and classifieds, Indian companies have always had an upper hand. In order to explore the reasons behind this trend, AlooTechie spoke to some of the industry leaders and investors to understand their views on the same.

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