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Insights from Mary Meeker’s annual Internet Trends report

Mary Meeker’s annual Internet Trends report for 2015 is finally here. The Kleiner Perkins Caufield & Byers executive has focused separately on India and China as the two leading Internet markets, reports BGR India

According to the report, Meeker fancies India for its unique mobile Internet dominated ecosystem and highlights three key areas – smartphones, global apps, and mobile e-commerce and payments. 

Mary Meeker’s annual Internet Trends report for 2015 is finally here. The Kleiner Perkins Caufield & Byers executive has focused separately on India and China as the two leading Internet markets, reports BGR India

According to the report, Meeker fancies India for its unique mobile Internet dominated ecosystem and highlights three key areas – smartphones, global apps, and mobile e-commerce and payments. 

Here are the highlights for India from Meeker’s Internet Trends 2015 report:

According to Meeker, India is at the inflection point of Internet penetration growth. From here, key services would emerge that will push more users to come online to access them. 

For China, that point came somewhere around 2008 with Tencent, Alibaba and JD.com acting as catalysts. For US, it was Netscape, Yahoo, eBay and Amazon. 

With 233 million Internet users, India is the third largest Internet market after China and USA. However, it is the world’s fastest growing Internet market, adding about 63 million new Internet users in 2014. According to the report, with the advent of cheaper mobile Internet, affordable smartphones and upcoming 4G LTE networks, it is only going to accelerate faster than the 37 percent year-on-year growth in 2014.

Unlike China, where local services dominate, India is a big market for global (read American) Internet companies. India is the largest market for WhatsApp, the second largest for Facebook and Linkedin and the fastest growing for Twitter.
India accounts for 7 percent of YouTube’s overall users (70 million users in India) while Amazon had announced investing an additional $2 billion in India to take on its local e-commerce rival Flipkart. 

The top 10 Android apps by usage has three messaging apps – WhatsApp, (Facebook) Messenger and Hike, utility apps like MX Player and Truecaller, a couple of games and a cricket app. 

India is a mobile Internet country and 65 percent of total Internet traffic comes from mobile devices. Hardly surprising, considering India had only 15.52 million wired broadband Internet connections out of 99.20 million broadband Internet users at the end of March 2015. Only Nigeria has a higher mobile Internet traffic percentage but in absolute numbers India beats every country in the world.

Also, India is that 41 percent of e-commerce sales happen on mobile, and that number is only going to increase. E-commerce giant Flipkart is planning to shut its website and go with a mobile-only model.

Indian consumers are more mobilized when it comes to online shopping. Hardly surprising, since India added just 70,000 wired broadband subscribers in March 2015 while 1.76 million wireless Internet subscribers (including USB dongles) were added during the same period.

For the complete Internet Trends 2015 by Mary Meeker report, click here

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