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Inshorts acquires app start-up BetaGlide

  • Content distributor app Inshorts has acquired Palo
    Alto/Bengaluru-based BetaGlide, a start-up that builds technology to optimise
    mobile applications, the
    Economic Times reported.
  •  
    • Content distributor app Inshorts has acquired Palo
      Alto/Bengaluru-based BetaGlide, a start-up that builds technology to optimise
      mobile applications, the
      Economic Times reported.
    •  

    •  
    • “The acquisition will be helpful in improving mobile
      experience for customers,” said Azhar Iqubal, a cofounder of Inshorts, who
      started up along with IIT­Delhi alumnus Anunay Arunav and IIT­Kharagpur alumnus
      Deepit Purkayastha.
    •  
    • The company, which incorporates videos, infographics,
      podcasts and blogs among other things, raised its seed round in June last year,
      followed by the most recent funding of Rs 127 crore from Tiger Global
      Management.
    •  
    • “We are looking to build an in­house analytics engine
      to personalise content delivery and increase the app’s retention,” said
      Amritanshu Anand, an IIT­Kharagpur alumnus, who founded BetaGlide along with
      three others — Anshul Singhle, Manan Shah and Abhimanyu Dikshit — in 2013.
    •  
    • BetaGlide’s product, Retention.ai, helps app developers in
      analyzing user behaviour. It primarily works on tracking uninstalled users,
      which includes finding possible reasons for uninstallation and ultimately
      decreasing user acquisition cost.
    •  
    • Inshorts said it has no plans for monetization in the near
      future, thus indicating how investors might be willing to further support
      growth and not look for revenue as of now. It will make money through sponsored
      content and native advertising.

     

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