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InMobi to exclusively monetize Cricbuzz on mobile devices

Bangalore-based mobile ad network InMobi has
announced an exclusive partnership with Cricbuzz.com to exclusively  monetize Cricbuzz’s mobile properties across
all devices on phones and tablets in India. Cricbuzz is an online cricket
property with over 17 million unique users.

Bangalore-based mobile ad network InMobi has
announced an exclusive partnership with Cricbuzz.com to exclusively  monetize Cricbuzz’s mobile properties across
all devices on phones and tablets in India. Cricbuzz is an online cricket
property with over 17 million unique users.

InMobi reaches 578 million consumers, in
over 165 countries, through more than 93.5 billion mobile ad impressions
monthly. It provides end-to-end solution for mobile advertising including rich
media ad creation, distribution, tracking and optimization.

“Since inception we have focused on making
cricket information available on mobile devices of varying capabilities and
were the first to launch a WAP enabled version as early as 2005. Being the top
cricket destination on mobile, we were looking for a globally renowned partner
and InMobi was the obvious choice. Given the kind of systems and talent that
InMobi has at its disposal, we are extremely optimistic that this is an
engagement which is going to be a win-win one for both the parties,”said Pankaj
Chhaparwal, Founder and Managing Director, Cricbuzz.

Sandeep Deshpande, Country GM, India, InMobi
said, “Cricbuzz’s mobile properties on all platforms have been immensely
popular in India and abroad. We believe in their strong product capabilities
and their vision for building the best cricket destination in the world. In a
Cricket fanatic country like ours, where all brands want a share of this pie,
advertisers will now be able to reach their target audience wherever they are,
through this partnership.”

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