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InMobi acquires UK based Overlay Media

Mobile advertising network, InMobi has acquired UK based
Overlay Media experts in context aware computing.

Naveen Tewari, Founder and CEO InMobi said, “We are excited
to add amazing talent to InMobi. This acquisition, along with Metaflow
Solutions and MMTG Labs, will help us to continue to be at the forefront of
delivering highly engaging content to consumers globally.”

Mobile advertising network, InMobi has acquired UK based
Overlay Media experts in context aware computing.

Naveen Tewari, Founder and CEO InMobi said, “We are excited
to add amazing talent to InMobi. This acquisition, along with Metaflow
Solutions and MMTG Labs, will help us to continue to be at the forefront of
delivering highly engaging content to consumers globally.”

Overlay Media has a team of data scientists who have built
the Context Engine technology to deliver personalised content to mobile users.

Speaking on the acquisition, Dr. Ian Anderson, CEO at Overlay
Media said, “At Overlay Media, our goal has been to develop technology that
enables mobile devices to provide a highly personal and immersive user
experience. We are excited to join InMobi to further their position as a market
leader in mobile advertising.”

The Overlay Media team will be based from the InMobi London
EMEA HQ.

Rebranded from mKhoj, InMobi had raised $200 million from
Japan’s Softbank. In October, the company had shut down its offices in Africa
and Russia as a part of its routine reassessment of business environment.

Founded in 2007, InMobi builds mobile-first technology
platforms that leverage advances in big-data, user behaviour, and cloud-based
architectures to simplify advertising. Agencies and advertisers use InMobi
platforms to create HTML5 rich media ads and engage 578M consumers across 165
countries.

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