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InMobi acquires mobile app distribution company Metaflow Solutions

Mobile advertising network InMobi, has acquired
Metaflow Solutions, a mobile app management and distribution company. Metaflow
technology simplifies the global deployment and content management process for
developers through its submission tools optimised through six years of
operations, servicing the biggest publishers in the market.

Mobile advertising network InMobi, has acquired
Metaflow Solutions, a mobile app management and distribution company. Metaflow
technology simplifies the global deployment and content management process for
developers through its submission tools optimised through six years of
operations, servicing the biggest publishers in the market.

The Metaflow Solutions team will relocate
to the new InMobi London office. The Metaflow team will become an integral part
of InMobi’s developer oriented efforts, led by Piyush Shah, VP and GM of
Developer Platforms and Performance Advertising at InMobi.

“As a global leader in the mobile
advertising space, InMobi is committed to growing the mobile ecosystem. Our
acquisition of Metaflow Solutions will help us to continue to rapidly expand
the distribution and monetisation of content for our developers and publisher
partners”, said Naveen Tewari, Founder and CEO at InMobi.

“With the recent acquisition of MMTG Labs,
along with today’s acquisition of Metaflow, we will augment our value
proposition by offering highly compelling distribution, monetisation, and
engagement solutions to app developers globally,” said Piyush Shah.

 “At
Metaflow, our mission has been to simplify and unify the complex process
surrounding content management and deployment of apps to a distributed and
highly fragmented marketplace. The global reach and technology backbone
provided by InMobi is hugely exciting for us. InMobi provides app developers
with even greater opportunities to acquire millions of users and monetise their
exciting apps”, said Charles McLeod, CEO at Metaflow Solutions.

In 2011, InMobi had raised $200 million in its Series C funding from
Japan’s Softbank. InMobi previously had raised $15 million in venture funding
from Sherpalo Ventures and Kleiner Perkins Caufield & Byers.

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