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Infosys partners WPP to launch cloud-based digital marketing solution

Infosys, the global consulting, outsourcing and technology company
has partnered WPP, the world’s largest communications services group, to launch
Infosys BrandEdge, a cloud-based solution offering customers a digital
marketing programme run through the cloud. Infosys BrandEdge is claimed to let
users create and manage digital properties, data management, coordinate with
multiple partners, and execute campaigns.

Infosys, the global consulting, outsourcing and technology company
has partnered WPP, the world’s largest communications services group, to launch
Infosys BrandEdge, a cloud-based solution offering customers a digital
marketing programme run through the cloud. Infosys BrandEdge is claimed to let
users create and manage digital properties, data management, coordinate with
multiple partners, and execute campaigns.

The platform was launched by SD Shibulal, Chief Executive
Officer and Managing Director, Infosys and Sir Martin Sorrell, Chief Executive
Officer, WPP at the newly inaugurated Infosys Experience Center in London. According
to the company, Infosys BrandEdge, in partnership with Fabric, a WPP company,
is designed to provide a single, flexible solution for large-scale
organizations to simplify this complexity.

SD Shibulal, Chief Executive Officer and Managing Director,
Infosys said, ” Infosys BrandEdge, in partnership with Fabric, is a unique
platform that provides the agility needed to tap the true potential of digital
marketing, accelerate consumer engagement and drive growth. With our deep
industry experience, drawn from working with over 600 clients across domains,
and proven cutting-edge technology leadership, we are uniquely positioned to
develop offerings such as Infosys BrandEdge and drive innovation-led growth for
our clients.”

Sir Martin Sorrell, CEO of WPP, said: “It
seems to us that clients are seeking simpler solutions in an increasing complex
marketing world. The application of technology and data analytics to accelerate
effectiveness and efficiency is well established. However, the traditional approaches
of technology and marketing rarely speak the same language. Infosys BrandEdge™,
in partnership with Fabric, a WPP company, provides a comprehensive solution to
bridge this divide and help our clients create unique personal experiences for
consumers.”

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