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Informate launches Smartphone analytics site SmartMobi.in

Mumbai-based Informate Mobile Intelligence has launched SmartMobi.in, a Smartphone analytics site that will enable telecom industry professionals to access a sample of Smartphone usage including communication, multimedia, games, web usage, social networking and online trading in India.

Mumbai-based Informate Mobile Intelligence has launched SmartMobi.in, a Smartphone analytics site that will enable telecom industry professionals to access a sample of Smartphone usage including communication, multimedia, games, web usage, social networking and online trading in India.

According to Informate, its metering tool SmartMeter provides up-to-date data on Smartphone usage in the country. Opt-in panellists download metering software on their phones that captures usage of all applications on the phone. This data is then aggregated to generate mobile usage metrics.

“Informate believes that SmartMobi.in will make it easier to share and access reports based on actual mobile usage in India, that will bring tremendous advantage and provide vital insights to the various players, including telecom operators, handset manufacturers, VAS application developers and advertisers,” Kedar Sohoni, president, Informate Mobile Intelligence, has said.

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