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Infomedia18 re-launches YellowPages.co.in as a lead generation platform

Infomedia18 Limited, a part of the Network18 Group, has re-launched
YellowPages.co.in as a lead generation website for the company’s print business
directory Infomedia Yellow Pages (IYP). The company will also be launching a TVC
campaign next week for promoting the website. Infomedia is targeting to achieve a traffic rate of 5
million visits per month for the website. Infomedia Yellow Pages print magazine

Infomedia18 Limited, a part of the Network18 Group, has re-launched
YellowPages.co.in as a lead generation website for the company’s print business
directory Infomedia Yellow Pages (IYP). The company will also be launching a TVC
campaign next week for promoting the website. Infomedia is targeting to achieve a traffic rate of 5
million visits per month for the website. Infomedia Yellow Pages print magazine
has been operational for over 20 years and has 50,000 advertisers and 70 lakh users
across India.

The website offers information on products and services from
over 1500+ business categories across the country. Users can also search for required
information in preferred locations within cities and the ‘Filter by Alphabet’
option makes it easier to locate a specific business.  The website also has ‘Call for Free’ and the
‘Send Contact Details to Phone’ options can also get suppliers to contact
prospects and serve their needs.

The website also features a list of exhibitions in which IYP
would be participating, this year , and the company’s bi-monthly newsletter,
the ‘IYP Scope’ that provides up-to-date news on IYP, success stories of IYP’s
advertisers and articles on the latest developments and practices in the
business world.

“We thought of providing our users an
opportunity to consume IYP’s information online. A lot of our consumers have
been searching for information on the internet and YellowPages.co.in serves
this need,” Niyaz K, senior manager, online marketing, InfoMedia18 has told
AlooTechie.

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