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IndusLadies.com attracts over 1 million unique visitors a month

IndusLadies.com, an online community and discussion board for Indian women, received over 1 million unique visitors and more than 4 million page views in December 2010, according to figures revealed by Google Analytics. According to IndusLadies.com, Indian ladies come to the site to discuss on a variety of topics, engage in a dialogue, ask questions, get help and build friendships. Launched in March 2005, IndusLadies.com currently claims to have over 250 bloggers on its platform.

IndusLadies.com, an online community and discussion board for Indian women, received over 1 million unique visitors and more than 4 million page views in December 2010, according to figures revealed by Google Analytics. According to IndusLadies.com, Indian ladies come to the site to discuss on a variety of topics, engage in a dialogue, ask questions, get help and build friendships. Launched in March 2005, IndusLadies.com currently claims to have over 250 bloggers on its platform.

“One of the principles we were firm from the beginning is on not compromising on the purity of the audience we are aggregating. We knew that there is advertiser demand to reach decision making 21+ women and that is the audience we set out to aggregate,” Malathy Jey, founder, IndusLadies.com, has said, adding, “We are planning a fresh new look for our site in January that would offer more innovative opportunities for our advertisers,”

“One of the key attributes of IndusLadies that we like is their focused audience base of 21-55 women. That is an attractive target audience for a variety of premium brands that we work with. Women are key decision makers on most household purchases and being able to reach them at scale is an attractive opportunity for brands,” Rammohan Sundaram, CEO, NetworkPlay, has said.

“Brands are increasingly looking to reach women online and ad spends targeted to a variety of female age groups are on the rise. IndusLadies.com is one of our key partners to reach and engage with this audience and we have executed a number of successful campaigns with them for clients like Unilever and L’Oreal,” Vijay Iyer, director, sales strategy, Komli Media, has said.

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