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Indigo Consulting launches mobile marketing division ThmbStrk

Mumbai-based digital agency Indigo Consulting has launched its new mobile marketing division, ThmbStrk. Operating as an independent division of Indigo Consulting, ThmbStrk will offer services like mobile augmented reality, mobile sites, QR codes, SMS based services, mobile apps and mobile advertising. ThmbStrk will be headed by Satwick Saxena.

Mumbai-based digital agency Indigo Consulting has launched its new mobile marketing division, ThmbStrk. Operating as an independent division of Indigo Consulting, ThmbStrk will offer services like mobile augmented reality, mobile sites, QR codes, SMS based services, mobile apps and mobile advertising. ThmbStrk will be headed by Satwick Saxena.

Satwick Saxena, business head, ThmbStrk, has said, “Consumers are currently spending more time on their hand-held devices than on their personal computers. The reach that mobile medium has along with the interactivity and personalization that it allows, will power the explosive growth over the next few years. At ThmbStrk, we focus on creating experiences that capture consumer attention in a way that is meaningful and relevant to the consumer.”

Vikas Tandon, MD, Indigo Consulting, has said, “Indigo Consulting is not new to mobile marketing. Way back in 2003, we had developed prototype applications on Palm and J2ME platforms for clients in the BFSI space. More recently, our mobile site for DSP Blackrock was shortlisted at the Abby awards. Our iPhone app for Kolkata Knight Riders is a first in the IPL and won a Silver at the W3 awards. The mobile site for HSBC Advance in the UAE is seeing good traction. ThmbStrk is a natural progression of the explosive growth we foresee and the immense belief we have in this medium.”

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