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Indiatimes launches SMS browser to provide its content through text on basic mobile phones

Times
Internet Limited (Indiatimes.com), the online arm of BCCL (The Times of India Group)
has launched an mobile browser which will deliver Indiatimes’ premium
VAS content and services via SMS for mobile phones that are not subscribed to any data plans. Launching across all telecom operators in
India, the SMS browser enables users to browse cricket, news, astrology and
dating. Users either need to download the browser or send an SMS with the text

Times
Internet Limited (Indiatimes.com), the online arm of BCCL (The Times of India Group)
has launched an mobile browser which will deliver Indiatimes’ premium
VAS content and services via SMS for mobile phones that are not subscribed to any data plans. Launching across all telecom operators in
India, the SMS browser enables users to browse cricket, news, astrology and
dating. Users either need to download the browser or send an SMS with the text
BROWSER to 58888. The browser has been developed using the technology of
US-based Shorthand Mobile.

“There are
around 575 million active mobile subscribers in India and most of them are
still using low end or feature phones. 
Indiatimes’ Insta SMS Browser is positioned to cater to such users and
provide them easy access to content in an interactive manner without the need
of GPRS data plans. We are working with OEMs to have Insta SMS pre-embedded in
handsets so that users can easily discover and use the app” Ajay Vaishnavi, director,
Telecom, Times Internet Limited, has said.

John McDonough, CEO and founder, Shorthand
Mobile, said, “Shorthand is excited to enable compelling SMS content backed by
one of India’s strongest brands.  The
Indiatimes’ Insta SMS Browser aggregates great content for users in one user
friendly application.  Shorthand’s
proprietary technology enabled us to quickly build and deploy a branded
platform for Indiatimes which met Indiatimes’ aggressive launch timelines.”

 

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